Bad Girl, Good Business

Culture Shocks: Millennials & Boomers (Chapter 7)

Reading Time: 2 minutes Every generation has its tastes and habits regarding the arts and other experiences. Here are 10 fun facts about how millennials are consuming them: Millennials listen to 75% more music than Boomers. (Haven’t you noticed that ear buds abound?) Roughly $200 billionin the travel industry is attributable to Millennials and 78% of this group of travelers expects to learn […]

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Will You Be BIRGing tonight? (and why sports fans are like pigeons)

Reading Time: 3 minutes Yes…it’s Super Bowl 50. The viewership will be an estimated 189 million.  So, who’s watching and why? First, you have people like me — the ad dudes (and dudettes).  I grew up sitting in the freezing  stands at Shea Stadium with my dad and brothers, watching  Emerson Boozer and Matt Snell and secretly lusting after Broadway […]

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