Bad Girl, Good Business

Posts Tagged with: trends

Route 66 Installment #28: Expiration Dates (Food Trends PART 3)

Reading Time: 5 minutes Food tastes and trends evolve, but some brands and products are timeless. As I wrap up this 3-part series about my journey down the aisles at the Fancy Food Show, I ruminate about the products that have withstood the test of time. Some new small companies scale and then sell to larger food manufacturers. And […]


#3: Track Trends (But Don’t Chase Shiny Objects)

Reading Time: 4 minutes What’s new? What’s old? What’s timeless? 30+ years ago I created customer personas for direct marketing.  20+ years ago I questioned whether large business trade shows were sustainable.  16 years ago I realized that social media would be a powerful marketing force.  10 years ago I saw the demise of the traditional office and the […]