Bad Girl, Good Business

Posts Tagged with: branding

Meet Mimi (Again)

Reading Time: 2 minutes Who is Mimi? Sports teams have had mascots for years. And brands have iconic characters like Charlie the Tuna and The Pillsbury Dough Boy. So, a few years ago (2016, I believe),  I invested in a mascot for theONswitch. Her name is Mimi (as in me-me) because, quite frankly, I don’t really like to showcase […]

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Happy National Superhero Day!

Reading Time: 4 minutes We’ve decided to turn this Marvel “fauxliday” (fictional holiday) into an entire month of insights and celebration. This is an update to a post I published about five years ago. It just goes to show that superheroes and comic books are truly timeless. Back in 2016, I had just taught a beta version of my […]

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