Reading Time: 2 minutesFrom medieval fairs to AI-hybrid expos: a brief history of trade shows, plus thoughts from three days at the Fancy Food Show.
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Reading Time: 4 minutesI’ve spent most of my professional life inside live events…on the floor, behind the curtain, and in the rooms where the real decisions get made. Early in my career, I was the cliché: a “booth babe” hired to smile, hand out swag, and pull people in. Over time, I graduated to something far more powerful…strategizing, […]
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