Bad Girl, Good Business

Posts Tagged with: innovation

#3: Track Trends (But Don’t Chase Shiny Objects)

Reading Time: 4 minutes What’s new? What’s old? What’s timeless? 30+ years ago I created customer personas for direct marketing.  20+ years ago I questioned whether large business trade shows were sustainable.  16 years ago I realized that social media would be a powerful marketing force.  10 years ago I saw the demise of the traditional office and the […]


The COVIDdozen: 12 Learnings in 12 Months

Reading Time: 3 minutes What a difference a year makes! As we approach the second year of the COVID-19 pandemic, I reflect back on the first two months of 2020. I celebrated my birthday with my daughters and the babies.  I shopped for Mother of the Bride dresses and drank a martini at The Palm in Virginia. I won […]