Bad Girl, Good Business

What Would Lew Do? (A Father’s Day Tribute)

Reading Time: 3 minutes This post was originally published in June 2016. Like other content, it seems to be timeless. I tweaked and “upcycled” it. Five years later, it still rings true. Ask most entrepreneurs and successful women and they’ll tell you… their fathers were an influence — positive or negative or some combination — on their leadership styles, […]

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Waxing Poetic About One Great Brand Marketing Campaign

Reading Time: 2 minutes I sometimes praise a big brand that knows terrific marketing and values customer intimacy. European Wax Center has more than 800 locations. But they made me feel like their only client when they sent me a giant box one day. Inside the cardboard box was a beautiful purple box. And inside that box was… Imagine […]

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