Bad Girl, Good Business

Machines, Makers, Marketing & Mulch

June 16, 2017

This has been a week of contrasts to be sure!  My week began with my making (with Jim D’Arcangelo and contributions by others) a book and e-book about how machine learning and AI will transform the marketing world. I then attended a terrific thought-provoking conference called Street Fight Summit about how technology will enable businesses […]

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You Gotta Move It! (What’s New in Video Marketing at WistaFest 2017?)

June 12, 2017

Video accounts for 74% of online traffic…. Training, ‘splaining, selling, entertaining, branding…video has many purposes. Just as YouTube and Vimeo became the consumer delivery channels for video, Wistia has become the business platform for video content. This small but mighty privately-held Massachusetts-based company just held its fourth WistaFest — a convergence of video producers, agencies, […]

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