Bad Girl, Good Business

“That’s What I Like” (and Why): An Ode to Pepsi

Pepsi’s new tagline is actually spot-on. I happen to like Pepsi Some brands appeal to me simply because of habit and inertia. Others really earn my love. I just finished researching stats about brand loyalty for one of my clients and then an e-mail/press release from Pepsi landed in my inbox. It was about Pepsi’s […]


Girl Talk 2020

As we enter 2020, I have been ruminating on the status of women today. I saw “Little Women” and “Bombshell” and finished reading “Brotopia” and binge-watched “The Marvelous Mrs. Maisel” over the holiday break. That’s a whole lot of feminist pop culture in a short time span. I’m hoping that respect for women, equal pay, […]