Bad Girl, Good Business

Posts Tagged with: shiny objects

#3: Track Trends (But Don’t Chase Shiny Objects)

Reading Time: 4 minutes What’s new? What’s old? What’s timeless? 30+ years ago I created customer personas for direct marketing.  20+ years ago I questioned whether large business trade shows were sustainable.  16 years ago I realized that social media would be a powerful marketing force.  10 years ago I saw the demise of the traditional office and the […]