Bad Girl, Good Business

Posts Tagged with: personal branding

The Junk Drawer with a URL: BODIES & BOTS #8

Reading Time: 5 minutesI’ve been building brands since the 1980s. theONswitch, my marketing company, has been doing it since 2003. I’ve helped hundreds of companies figure out who they are, where to show up, and what to say when they get there. And I hadn’t looked at my own digital junk drawer in months. Not because I forgot. […]

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Gratitude #6: My “Image Squad” (The Grateful 40)

Reading Time: 2 minutesUgh…the whole “personal branding” thing has always made me a little uncomfortable. But it’s essential today. Selfie videos, 7AM ZOOM interviews, attempting to break through amidst a sea of content clutter. What’s a girl to do? The reality is that how you present yourself to the outside world and your target customers is more important […]

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