Bad Girl, Good Business

A marketing consultant/writer walked into a bar…

Reading Time: 2 minutes Not sure what the punchline for that joke should be. (All suggestions welcome!)  I’m not actually walking into a bar, but I will be walking into (and teaching at) the Nightclub & Bar Show tomorrow. Today is the second day of musing about the industry. (Click here for yesterday’s facts and wisdom.) The history of the […]

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The Spirit World

Reading Time: < 1 minute I never intended to get into booze marketing. The liquor industry is a $400 billion industry. One of my interns managed to get me a speaking gig last year at the Nightclub & Bar Show, which then turned into an ongoing blogging gig.  Nightclubs and bars are a $26 billion industry. (Does that mean everyone else […]

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