Bad Girl, Good Business

April Was the Cruelest Month

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Whoa! That’s a pretty heavy title for a post.

Never a huge T.S. Eliot fan, I even had to Google what that line means. In short, memories are triggered by springtime, and despair abounds as the numbness of winter melts. Oy! Eliot was clearly not a happy dude.

You probably don’t want to get depressed while reading this. You might as well read “The Waste Land.”

Even though my month sort of sucked for a variety of personal and professional reasons,  I’ll keep this post inspirational and upbeat.

When I look back at the past 30 days, a lot of great things happened.

April was the first month out of 17 in Arizona that I haven’t traveled at all.

The good news is that I finally feel “settled” in my western home. I attended quite a few local events, met great people, and was finally able to establish a work-out routine. But my realization is that, much like the cowgirls I identify with, I am wanderlustful and curious. I need to leave my ranch and ride around the prairie in order to be truly happy and challenged.

Although Phoenix is growing rapidly, I find myself missing New York snark and energy much of the time. Making friends in later life (especially as a solopreneur) is not easy, but I haven’t given up hope.

As cruel as April was, I often found myself “singing in the rain.”  Yes…I am mixing T.S. Eliot and Gene Kelly here.



The month in review…

Meeting & Greeting

  • Hosting the Corporate Cabanas at the Scottsdale Culinary Festival gave me a good taste of how the oldest food festival in the U.S. event is run (almost entirely by volunteers). Proceeds go to support arts programming; a cause close to my heart. I like STEM, but I adore STEAM. Plus, I got to pose with an ABBA cover band.
  • I had a great opportunity to showcase my story and services at the Eliances GRANDtable, followed by lunch with people including the founders of Coyote Ugly and Oculus VR. An eclectic and brilliant crew indeed!
  • Attending business and social events and having one-on-one meetings with people I met through them is a regular part of my work routine. I went to an Arizona Technology Council mix-and-mingle event, a group gathering called The Secret Sauce Society (held in the Phat Scooters warehouse), and a Big 10 alumni cocktail party, along with at least 10 coffee/cocktail/breakfast meetings with new connections.
  • My conference planning tips were showcased in Entrepreneur,  and my networking advice was featured in Diversity Woman Magazine, proving that I’m a world-class schmoozer.

Brand- and Business-Building

  • I landed two new tech-related clients and a fun freelance writing assignment. I also applied for a few new gigs. Although certain industries are booming, the misconception exists that experienced = overpriced. Never assume. Turnover among young employees is dramatic and can be costly, due to hiring and retraining expenses. Grey hairs (especially tech-savvy ones like me) are a good bet.
  • I was featured in a video about women in tech, produced by an ASU student. Very flattering.
  • Although I suffered from a mild writer’s block, I still churned out three Thrive Global articles and my monthly e-newsletter, which generated one of the highest open rates my e-mails have ever gotten.

The very good news for the future, starting next month is that:

  • WeWork (my community for more than seven years) is coming to Arizona in August.
  • I’m opening the month by watching the Yankees play the Diamondbacks. I can’t always get back to New York, but sometimes NY comes to me.
  • I have an awesome journey planned for May — an excursion to the National Restaurant Association Show (Chicago) and the Collision Conference in Toronto.
  • I will be leading tech workshops for MPI (Meeting Planners International) and for the AZ Technology Council this fall. Watch this space for details!

So, with all due respect to Mr. Eliot…April can be cruel but May is usually full of flowers, sunshine, and all kinds of wanderlusty (and other) surprises and cavorting.

So, whenever you need a boost, just shout “May Day” and I’ll help you sprout new ideas for innovation, fun, new connections, business growth — and shake off the cruelty of April.


One Comment

  1. Delightful references to April, May and how we come out of winter and rejoice in spring. GLAD YOU’RE ADJUSTING. Let’s celebrate each month as it comes.


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