Hey chicks (and guys)! Are your eggs all in one basket?
Loyalty versus diversity…
It’s a tricky thing in business and in life. On the one hand, focusing on one industry, one client, or one single objective can be terrific. Commitment and a single purpose can make life simpler.
However, weird and unexpected stuff can happen overnight. When I worked in the corporate world, I saw how changes in management sometimes resulted in agencies and vendors losing their primary source of revenue in a flash. The recession and the social media boom made many of us small business people skittish as well. If one is dedicated to a particular industry, media, or type of client and that sector starts to shrink, we shrink along with it.
I am still working on my “basket” philosophy. I just want to be sure whatever happens, I still have enough eggs to make a great omelette (metaphorically).