A former big-brand executive (Citibank, MasterCard, Reed Exhibitions) and late-life entrepreneur (CEO of theONswitch marketing), confidently straddles the digital divide.
Reading Time: 2minutes“It’s so big!” I exclaimed. No, that’s not what this post is about you filthy-minded reader! It’s about my conflict between my undeniable attraction to new technology and how I’m consistently seduced into something bigger and presumably better, while still fretting about my dependence on my gadgets. I just upgraded to a Samsung 6+ Edge, which replaced my […]
Reading Time: < 1minuteContent. It was one of 2015’s marketing buzzwords. Now that everyone has access to the same apps and technology 24/7/365, businesses and brands suddenly realized “Duh…now that I have all this media at my disposal, what am I going to post/write/blog about?” It’s pretty amusing, actually. Everyone was so consumed by the media that they forgot about the […]