A former big-brand executive (Citibank, MasterCard, Reed Exhibitions) and late-life entrepreneur (CEO of theONswitch marketing), confidently straddles the digital divide.
Reading Time: < 1minuteWhy do you want to be LIKED, followed, endorsed, and viewed? In this weird new digital world, you don’t have to actually DO, DISCOVER, or MAKE anything amazing to be a “media star.” You just have to be out there. In fact, a friend from my former trade show life just launched VidCon, for online […]
Reading Time: < 1minuteContent. It was one of 2015’s marketing buzzwords. Now that everyone has access to the same apps and technology 24/7/365, businesses and brands suddenly realized “Duh…now that I have all this media at my disposal, what am I going to post/write/blog about?” It’s pretty amusing, actually. Everyone was so consumed by the media that they forgot about the […]