A former big-brand executive (Citibank, MasterCard, Reed Exhibitions) and late-life entrepreneur (CEO of theONswitch marketing), confidently straddles the digital divide.
Reading Time: 3minutes “How can I help you?” Those are the five most important words in business. In the 12 years since I founded theONswitch I’ve discovered that in work, as in life, one encounters people who are always willing to invest their time, their perspective, and their wisdom. And others are always asking, “What’s in it for me?” […]
Reading Time: 2minutes I’m not talking about hoodlums (although I have met some unsavory types on the road). I’m referring to “communities” or “tribes” (as Seth Godin calls them) or “associations.” These are the business gangs that gather across the country for the purposes of education, entertainment, schmoozing with other like-minded people, and (sometimes) getting stupid drunk in […]