A former big-brand executive (Citibank, MasterCard, Reed Exhibitions) and late-life entrepreneur (CEO of theONswitch marketing), confidently straddles the digital divide.
Reading Time: 2minutes Excess. It’s pervasive in many aspects of our lives. Especially during this season, people often eat a lot, shop a lot, drink a lot, and engage in all manner of gluttony and over-indulgence. Say what you will about Twitter and Instagram, they are media that force us to be sparse. A few years ago I moved […]
Reading Time: 2minutes Boys & girls…here’s a holiday secret… Great storytelling is nothing new! And yet, the media is now all buzzing about “branded content” and “content marketing” as if digital natives and big brand companies just invented the idea of saying something interesting and compelling. The good news is this…we have stopped focusing exclusively on the MEDIA and […]