A former big-brand executive (Citibank, MasterCard, Reed Exhibitions) and late-life entrepreneur (CEO of theONswitch marketing), confidently straddles the digital divide.
Reading Time: < 1minuteThat category of products was invented in 1924… …by marketers, of course! This article from Ad Age chronicles the growth of the industry. And looking beyond the napkin, I found that “natural personal care” now comprises a $29 million market. That trend was evident at Expo East, a huge trade show for the natural product industry. A […]
Reading Time: 3minutesSudden business crises are inevitable. Audits, employee issues, cash flow problems, and technology fails are just a few of the potential “panic buttons” we all encounter at some point. Staying calm in crisis and developing a plan for dealing with it are the keys to surviving and emerging stronger. When I worked for big companies, we […]