A former big-brand executive (Citibank, MasterCard, Reed Exhibitions) and late-life entrepreneur (CEO of theONswitch marketing), confidently straddles the digital divide.
Reading Time: 4minutesWe’ve decided to turn this Marvel “fauxliday” (fictional holiday) into an entire month of insights and celebration. This is an update to a post I published about five years ago. It just goes to show that superheroes and comic books are truly timeless. Back in 2016, I had just taught a beta version of my […]
Reading Time: 3minutesPepsi’s new tagline is actually spot-on. I happen to like Pepsi Some brands appeal to me simply because of habit and inertia. Others really earn my love. I just finished researching stats about brand loyalty for one of my clients and then an e-mail/press release from Pepsi landed in my inbox. It was about Pepsi’s […]