Bad Girl, Good Business

Posts Tagged with: branding

Miss Popularity

Reading Time: < 1 minuteWhy do you want to be LIKED, followed, endorsed, and viewed? In this weird new digital world, you don’t have to actually DO, DISCOVER, or MAKE anything amazing to be a “media star.” You just have to be out there. In fact, a friend from my former trade show life just launched VidCon, for online […]

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In Character: Are you mis-cast at work?

Reading Time: 3 minutesI confess…I was watching “The Bachelor” on TV last night As a brand consultant and content developer (a fancy name for writer), I am amused and fascinated by the show’s casting. I imagine a group of people sitting around a table in Hollywood and saying things like, “She’d be perfect as the crazy one!” (The […]

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