Bad Girl, Good Business

Posts Tagged with: advertising

The 100 Years Club Installment #140: HOT STUFF #13 Mad Men & One Woman of the 1970s

Reading Time: 4 minutesScrolling through my hundreds of channels, I happened upon Mad Men. I hadn’t seen it in years, so I watched a couple of episodes. That prompted me to reflect on the advertising/marketing world, my own career path, and what we have lost along the way. This post is a slight departure from my summer theme […]

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Branding My Ass! (Is the Brand Really Dead?)

Reading Time: 3 minutesIs branding still relevant in today’s digitally-obsessed marketing world? My simple answer is, “Hell yeah…maybe even more than ever.” I’m not talking about an awesome logo that looks the same on your Instagram feed as on your website, app, trade show booth and swag. And I’m definitely not talking about livestock branding which, like marketing branding has evolved. […]

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