Bad Girl, Good Business

What’s Underneath the Costume? Why You Need Brand Ambassadors.

Reading Time: 2 minutes We all know that social media, clever¬†web developers, and jazzy LinkedIn profiles enable people to present their best selves to the public. During trick-or-treating season as kids, we avoided certain houses when our friends told us that the inhabitants were handing out healthy stuff like raisins or candy that wasn’t chocolate. Prospects will consider your […]


You found WHAT? (or why you should be concerned about your Google cred in 2016)

Reading Time: 3 minutes Google yourself. But not right this second. Finish reading this post first. And then call or e-mail me. I can help you. I have never spent a penny on search engine optimization (SEO) or search engine marketing (SEM) for my business (theONswitch) and myself (Nancy A. Shenker). And yet we’re¬†pretty easy to find. And, with […]