Bad Girl, Good Business

Marketing Tech Stacks: Like My Shoe Collection (But Not)

Reading Time: 2 minutes I must have missed the memo about marketing tech stacks… I was clueless about them until a few months ago. I’ve been dealing mostly with “little data” over the past 12 years since I started my own business. I avoided big brands like the plague. Having worked for them, I was simply tired of the bureaucracy and […]

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The Spirit World

Reading Time: < 1 minute I never intended to get into booze marketing. The liquor industry is a $400 billion industry. One of my interns managed to get me a speaking gig last year at the Nightclub & Bar Show, which then turned into an ongoing blogging gig.  Nightclubs and bars are a $26 billion industry. (Does that mean everyone else […]

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