Bad Girl, Good Business

Miss Popularity

Reading Time: < 1 minute Why do you want to be LIKED, followed, endorsed, and viewed? In this weird new digital world, you don’t have to actually DO, DISCOVER, or MAKE anything amazing to be a “media star.” You just have to be out there. In fact, a friend from my former trade show life just launched VidCon, for online […]


You found WHAT? (or why you should be concerned about your Google cred in 2016)

Reading Time: 3 minutes Google yourself. But not right this second. Finish reading this post first. And then call or e-mail me. I can help you. I have never spent a penny on search engine optimization (SEO) or search engine marketing (SEM) for my business (theONswitch) and myself (Nancy A. Shenker). And yet we’re¬†pretty easy to find. And, with […]