Bad Girl, Good Business

Will You Be BIRGing tonight? (and why sports fans are like pigeons)

Reading Time: 3 minutes Yes…it’s Super Bowl 50. The viewership will be an estimated 189 million.  So, who’s watching and why? First, you have people like me — the ad dudes (and dudettes).  I grew up sitting in the freezing  stands at Shea Stadium with my dad and brothers, watching  Emerson Boozer and Matt Snell and secretly lusting after Broadway […]

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Are you Experienced?

Reading Time: 2 minutes Is it possible that 2016 will be the “year of experiences?” Will we finally put down our phones for a while and start talking rather than texting? Meeting live rather than Facetiming, Skyping, or Google Hanging-Out? Ad Age declared that consumers want experiences and not things. Time spent on vacations and going out is on the […]

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