Bad Girl, Good Business

Will AI Ever Kill the Live Event World? BOTS & BODIES #2

Reading Time: 4 minutesI’ve spent most of my professional life inside live events…on the floor, behind the curtain, and in the rooms where the real decisions get made. Early in my career, I was the cliché: a “booth babe” hired to smile, hand out swag, and pull people in. Over time, I graduated to something far more powerful…strategizing, […]

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Route 66 Installment #35: Mike-Me-Up & Swag-Me-Up. Then Unplug Me!

Reading Time: 3 minutesYeah, I know August is supposed to be all about unplugging. But, en route to my official unplugging (a couple of weeks with my kiddos and grandkiddos at the beach), I detoured to the Wynn Encore Hotel in Boston for B2BSMX, which is like the tech prom for business-to-business marketing and sales types. No gowns […]

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