Bad Girl, Good Business

Why I’m Going to Nashville

Reading Time: 2 minutes Why am I going to Nashville in November? I’m not pursuing a late-life career as a country music singer (although I DO love boots and pick-up trucks). My client invited me as a guest to TMRE (aka The Market Research Event). Despite its name, it’s not a bunch of research wonks talking about databases. In […]

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ZOOM and SNOOZE

Reading Time: 2 minutes OK, event people… Time for some (really) tough love. We’re now heading into our second year of virtual events. Isn’t it time that we created online “experiences” that entail more than just taking a three-day conference or endless sponsor blah-blah and squishing it into a small screen? Event planners and sponsors: I appreciate your gift […]

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