Bad Girl, Good Business

(Very) Personal Branding

Reading Time: 2 minutes Let’s talk about holes and tats. We all like to show our individuality. Those folks who are lower-key do it simply through their hairstyle, make-up (or not), and choice of clothing. Communication style and tone (in the real world and in social media) also contribute to ones public identity. However, some of us take the personal […]

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Branded Content? Bah Humbug!

Reading Time: 2 minutes Boys & girls…here’s a holiday secret… Great storytelling is nothing new! And yet, the media is now all buzzing about “branded content” and “content marketing” as if digital natives and big brand companies just invented the idea of saying something interesting and compelling. The good news is this…we have stopped focusing exclusively on the MEDIA and […]

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