Bad Girl, Good Business

Posts Tagged with: events

The Show Must Go On (The Trade Show, That Is)

I confess — I’m a “show dog” (as one of my colleagues dubbed us). I attended my first trade show/conference at 24. It was a brain surgery event (no joke) and I was sent cross-country with boxes of books, no clear direction, and an ample expense account. At 64, I braved COVID-19 and attended B2BMX […]

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Show Bloat: When Does a Conference Get Too Big?

Trade shows are here to stay. But what happens when they get TOO big?

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