#3: Track Trends (But Don’t Chase Shiny Objects)
Reading Time: 4 minutesWhat’s new? What’s old? What’s timeless? 30+ years ago I created customer personas for direct marketing. 20+ years ago I questioned whether large business trade shows were sustainable. 16 years ago I realized that social media would be a powerful marketing force. 10 years ago I saw the demise of the traditional office and the […]
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