Bad Girl, Good Business

Posts Tagged with: trends

The Junk Drawer with a URL: BODIES & BOTS #8

Reading Time: 5 minutesI’ve been building brands since the 1980s. theONswitch, my marketing company, has been doing it since 2003. I’ve helped hundreds of companies figure out who they are, where to show up, and what to say when they get there. And I hadn’t looked at my own digital junk drawer in months. Not because I forgot. […]

MORE >>

Super Bowl 2026: Where AI Meets Nostalgia (And We’re Still Shaking Our Booties) BODIES & BOTS #5

Reading Time: 5 minutesI’ve been dissecting Super Bowl ads since 2013, back when actual advertising people gathered in actual rooms of humans to debate the merits of beer commercials. Those days are gone, baby. But my addiction to critiquing how brands spend obscene amounts of money remains intact. And now, I’m looking at the world through the lens […]

MORE >>