Bad Girl, Good Business

Posts Tagged with: trade shows

Pedal Pushers: Bicycles & Lifecycles at Interbike

Reading Time: 5 minutesTalk to anyone about bicycling and he/she has a memory. Whether it’s the first time his parents took off the training wheels or when she took a winding magic ride to escape through the neighborhood or mountain trails. Bicycles are more than a self-propelled transportation mode. They represent freedom, speed, nature, and challenge. From messengers […]

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The Spirit World

Reading Time: < 1 minuteI never intended to get into booze marketing. The liquor industry is a $400 billion industry. One of my interns managed to get me a speaking gig last year at the Nightclub & Bar Show, which then turned into an ongoing blogging gig.  Nightclubs and bars are a $26 billion industry. (Does that mean everyone else […]

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