Bad Girl, Good Business

Posts Tagged with: tech stack

The 100 Years Club Installment #113: Getting the B(r)and Together

Reading Time: 4 minutesI grew up learning how to build and manage brands (e.g., Mastercard’s Priceless campaign, launching countless new products/services, and securing major media mentions for clients by establishing them as thought leaders). But… Doing it for my own brand was a whole different game. My work brand (theONswitch) has been around for 21 years and is […]

MORE >>

Tales of Content Horror: How to Exorcise Your Content Marketing

Reading Time: 5 minutesContent marketing “ninjas” are the 2016 equivalent of social media “gurus” Writing a blog or two, posting on Instagram and Snap, and speaking at a conference seems to be the new M.B.A. of Content Marketing. One doesn’t need to have a track record of delivering ROI, or experience managing the sales funnel, or proper use of a […]

MORE >>