Bad Girl, Good Business

Posts Tagged with: teamwork

The 100 Years Club Installment #113: Getting the B(r)and Together

Reading Time: 4 minutesI grew up learning how to build and manage brands (e.g., Mastercard’s Priceless campaign, launching countless new products/services, and securing major media mentions for clients by establishing them as thought leaders). But… Doing it for my own brand was a whole different game. My work brand (theONswitch) has been around for 21 years and is […]

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Too much dip! Where’s the casserole?

Reading Time: 3 minutesWhat do you do when a collaboration or team effort is imbalanced? This is the last installment of my July “food for thought” series and I’ve been thinking about the parallels between business interactions and potluck meals. (Yes…I am running out of clever analogies, so I have to begin a new theme.) “Bring whatever you want!” is […]

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