Bad Girl, Good Business

Posts Tagged with: resilience

#4: Respect Process

Reading Time: 2 minutesUgh…process.  Some people love it. And, at the end of the day, it’s critically important to any business. And, when I was younger, I loved creating timetables, accountabilities, spreadsheets, and intricate systems for getting from point A to point Z. But when I realized that my true business loves are big picture thinking, innovation, and […]

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#3: Track Trends (But Don’t Chase Shiny Objects)

Reading Time: 4 minutesWhat’s new? What’s old? What’s timeless? 30+ years ago I created customer personas for direct marketing.  20+ years ago I questioned whether large business trade shows were sustainable.  16 years ago I realized that social media would be a powerful marketing force.  10 years ago I saw the demise of the traditional office and the […]

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