Bad Girl, Good Business

Posts Tagged with: Mother’s Day

Brand Mom: The 2017 Face of Motherhood

Reading Time: 3 minutes In marketing, we often categorize consumers and buyers by persona. In life, we often label people based on their behaviors, fashion tastes, and quirks. When I was growing up, we had stay-at-home moms (the vast majority) and working moms (whose kids were often pitied by other mothers but envied by kids of stay-at-home moms — […]