Bad Girl, Good Business

Posts Tagged with: marketing

The 100 Years Club Installment #140: HOT STUFF #13 Mad Men & One Woman of the 1970s

Reading Time: 4 minutesScrolling through my hundreds of channels, I happened upon Mad Men. I hadn’t seen it in years, so I watched a couple of episodes. That prompted me to reflect on the advertising/marketing world, my own career path, and what we have lost along the way. This post is a slight departure from my summer theme […]

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The 100 Years Club Installment #113: Getting the B(r)and Together

Reading Time: 4 minutesI grew up learning how to build and manage brands (e.g., Mastercard’s Priceless campaign, launching countless new products/services, and securing major media mentions for clients by establishing them as thought leaders). But… Doing it for my own brand was a whole different game. My work brand (theONswitch) has been around for 21 years and is […]

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