Bad Girl, Good Business

Posts Tagged with: marketing

The 100 Years Club Installment #113: Getting the B(r)and Together

Reading Time: 4 minutesI grew up learning how to build and manage brands (e.g., Mastercard’s Priceless campaign, launching countless new products/services, and securing major media mentions for clients by establishing them as thought leaders). But… Doing it for my own brand was a whole different game. My work brand (theONswitch) has been around for 21 years and is […]

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My COVIDiary #4: What are YOU Saying NOW?

Reading Time: 3 minutesCommunications have always been important. But now, more than ever, how we present ourselves, how we speak, how we demo our products is vital. We’ve all been forced to switch over to remote interaction — ZOOM calls, websites and social media pages that engage and sell, and virtual conferences. We’re deluged with content. What will […]

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