Bad Girl, Good Business

Posts Tagged with: innovation

The 100 Years Club Installment #160: Buh Bye & Hello!

Reading Time: 2 minutesWho Will Survive the AI Invasion of 2026? I’ve seen many films in which robots and smart computers made gigantic mistakes and killed off humans. Fear-mongering abounds these days in real life too. Twenty years ago, when I started mastering social media and translating it into business results for a variety of brands, I faced […]

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#3: Track Trends (But Don’t Chase Shiny Objects)

Reading Time: 4 minutesWhat’s new? What’s old? What’s timeless? 30+ years ago I created customer personas for direct marketing.  20+ years ago I questioned whether large business trade shows were sustainable.  16 years ago I realized that social media would be a powerful marketing force.  10 years ago I saw the demise of the traditional office and the […]

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