A former big-brand executive (Citibank, MasterCard, Reed Exhibitions) and late-life entrepreneur (CEO of theONswitch marketing), confidently straddles the digital divide.
Reading Time: 3minutes I confess…I was watching “The Bachelor” on TV last night As a brand consultant and content developer (a fancy name for writer), I am amused and fascinated by the show’s casting. I imagine a group of people sitting around a table in Hollywood and saying things like, “She’d be perfect as the crazy one!” (The […]
Reading Time: 2minutes Is it possible that 2016 will be the “year of experiences?” Will we finally put down our phones for a while and start talking rather than texting? Meeting live rather than Facetiming, Skyping, or Google Hanging-Out? Ad Age declared that consumers want experiences and not things. Time spent on vacations and going out is on the […]