Bad Girl, Good Business

Posts Tagged with: entrepreneurship

Brands Without Soul Don’t Last. Neither Do Their CEOs: BODIES & BOTS #14

Reading Time: 8 minutesBrands die. Souls don’t. Especially in our AI-centric ecosystem, humanity may be more important than ever. First, a personal anecdote (because AI told me that you like that)… I was a feisty, quirky little kid. Painfully shy, but overcompensating. Smiling for the camera while internally managing a dumpster fire. That was me at seven. Still […]

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The Junk Drawer with a URL: BODIES & BOTS #8

Reading Time: 5 minutesI’ve been building brands since the 1980s. theONswitch, my marketing company, has been doing it since 2003. I’ve helped hundreds of companies figure out who they are, where to show up, and what to say when they get there. And I hadn’t looked at my own digital junk drawer in months. Not because I forgot. […]

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