Bad Girl, Good Business

Posts Tagged with: culture

Branding My Ass! (Is the Brand Really Dead?)

Reading Time: 3 minutes Is branding still relevant in today’s digitally-obsessed marketing world? My simple answer is, “Hell yeah…maybe even more than ever.” I’m not talking about an awesome logo that looks the same on your Instagram feed as on your website, app, trade show booth and swag. And I’m definitely not talking about livestock branding which, like marketing branding has evolved. […]

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A Formula for Greatness: Join the Culture Club!

Reading Time: 3 minutes No, I’m not talking about that band of the 1980’s. Although the lyrics, “Do you really want to hurt me?” sung by Boy George could certainly apply to at some of the corporate cultures I lived within. Less than a third of employees feel “engaged” in their jobs. How sad is that? Before you disengage, read […]

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