A former big-brand executive (Citibank, MasterCard, Reed Exhibitions) and late-life entrepreneur (CEO of theONswitch marketing), confidently straddles the digital divide.
Reading Time: 2minutes Who is Mimi? Sports teams have had mascots for years. And brands have iconic characters like Charlie the Tuna and The Pillsbury Dough Boy. So, a few years ago (2016, I believe), I invested in a mascot for theONswitch. Her name is Mimi (as in me-me) because, quite frankly, I don’t really like to showcase […]
Reading Time: 3minutes In Monopoly, you usually got $$ when you landed on that spot. I’m using it to refer to the interesting and varied collection of “communities” that I’ve gathered in my (virtual) chest since my move to Arizona about a year ago. Here’s a short list of the places and groups I frequent. As you think […]