A former big-brand executive (Citibank, MasterCard, Reed Exhibitions) and late-life entrepreneur (CEO of theONswitch marketing), confidently straddles the digital divide.
Reading Time: 2minutesWhy am I going to Nashville in November? I’m not pursuing a late-life career as a country music singer (although I DO love boots and pick-up trucks). My client invited me as a guest to TMRE (aka The Market Research Event). Despite its name, it’s not a bunch of research wonks talking about databases. In […]
Reading Time: 2minutesOK, event people… Time for some (really) tough love. We’re now heading into our second year of virtual events. Isn’t it time that we created online “experiences” that entail more than just taking a three-day conference or endless sponsor blah-blah and squishing it into a small screen? Event planners and sponsors: I appreciate your gift […]