Bad Girl, Good Business

Posts Tagged with: christmas

The 100 Years Club Installment #49: Penultimate

Reading Time: 3 minutes That’s my word of the week — PENULTIMATE. It’s a fancy-schmancy way of saying “second to last.” And it’s especially fitting because this is my penultimate post of 2023. We’re entering that frenetic pre-Xmas week (and penultimate week of the year) when people are: Rushing around, buying last-minute gifts Attending last-minute events (like this one […]

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Branded Content? Bah Humbug!

Reading Time: 2 minutes Boys & girls…here’s a holiday secret… Great storytelling is nothing new! And yet, the media is now all buzzing about “branded content” and “content marketing”¬†as if digital natives and big brand companies just invented the idea of saying something interesting and compelling. The good news is this…we have stopped focusing exclusively on the MEDIA and […]

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