Bad Girl, Good Business

Posts Tagged with: christmas

The 100 Years Club Installment #49: Penultimate

Reading Time: 3 minutes That’s my word of the week — PENULTIMATE. It’s a fancy-schmancy way of saying “second to last.” And it’s especially fitting because this is my penultimate post of 2023. We’re entering that frenetic pre-Xmas week (and penultimate week of the year) when people are: Rushing around, buying last-minute gifts Attending last-minute events (like this one […]

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Branded Content? Bah Humbug!

Reading Time: 2 minutes Boys & girls…here’s a holiday secret… Great storytelling is nothing new! And yet, the media is now all buzzing about “branded content” and “content marketing” as if digital natives and big brand companies just invented the idea of saying something interesting and compelling. The good news is this…we have stopped focusing exclusively on the MEDIA and […]

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