Bad Girl, Good Business

Posts Tagged with: branding

The Junk Drawer with a URL: BODIES & BOTS #8

Reading Time: 5 minutesI’ve been building brands since the 1980s. theONswitch, my marketing company, has been doing it since 2003. I’ve helped hundreds of companies figure out who they are, where to show up, and what to say when they get there. And I hadn’t looked at my own digital junk drawer in months. Not because I forgot. […]

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The 100 Years Club Installment #115: From Whips to Wows

Reading Time: 3 minutesFirst, let’s talk about the whip thing. When I was a junior in high school, I wrote the class-produced musical and served as both student director and prop master. The show was about the dark side of the circus, and I went to Times Square (an “umbrella store” that I found in the Yellow Pages) with […]

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