Bad Girl, Good Business

Posts Tagged with: branding

The 100 Years Club Installment #113: Getting the B(r)and Together

Reading Time: 4 minutesI grew up learning how to build and manage brands (e.g., Mastercard’s Priceless campaign, launching countless new products/services, and securing major media mentions for clients by establishing them as thought leaders). But… Doing it for my own brand was a whole different game. My work brand (theONswitch) has been around for 21 years and is […]

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Meet Mimi (Again)

Reading Time: 2 minutesWho is Mimi? Sports teams have had mascots for years. And brands have iconic characters like Charlie the Tuna and The Pillsbury Dough Boy. So, a few years ago (2016, I believe),  I invested in a mascot for theONswitch. Her name is Mimi (as in me-me) because, quite frankly, I don’t really like to showcase […]

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