Bad Girl, Good Business

Posts Tagged with: branding

The 100 Years Club Installment #115: From Whips to Wows

Reading Time: 3 minutesFirst, let’s talk about the whip thing. When I was a junior in high school, I wrote the class-produced musical and served as both student director and prop master. The show was about the dark side of the circus, and I went to Times Square (an “umbrella store” that I found in the Yellow Pages) with […]

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The 100 Years Club Installment #113: Getting the B(r)and Together

Reading Time: 4 minutesI grew up learning how to build and manage brands (e.g., Mastercard’s Priceless campaign, launching countless new products/services, and securing major media mentions for clients by establishing them as thought leaders). But… Doing it for my own brand was a whole different game. My work brand (theONswitch) has been around for 21 years and is […]

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