Bad Girl, Good Business

Posts Tagged with: brand marketing

#5: Never Neglect Your Pipeline

Reading Time: 3 minutes Your current customers or clients ALWAYS come first. But that next prospect should always be in your head, heart, and screen. For those founders and business owners who are newbies, here’s a simple definition of pipes and how they differ from platforms. Technology (including a vast array of CRM and automated lead-generation systems) has automated […]


Pithy Power: Why Short Form Content Generates Big Results

Reading Time: 2 minutes First, a short listicle… The average human attention span is 8 seconds, less than that of a goldfish. Instagram and Twitter are here to stay. I have always been a short-form writer. (In fact, my English professor in college had me re-write a one-page short story, just to┬ábe sure I had human emotions. I passed […]