Bad Girl, Good Business

Smarty Pants: The Year in Review

Reading Time: 3 minutesAnother year is almost over.  We’re all a little older…but are we wiser? Media outlets are publishing “Best Of…” lists, so I decided to do my own. But “Best” is a pretty strong word. Instead, I’m going to focus on what I learned over the past twelve months (or 11 months and 26 days…I might still […]

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Branded Content? Bah Humbug!

Reading Time: 2 minutesBoys & girls…here’s a holiday secret… Great storytelling is nothing new! And yet, the media is now all buzzing about “branded content” and “content marketing” as if digital natives and big brand companies just invented the idea of saying something interesting and compelling. The good news is this…we have stopped focusing exclusively on the MEDIA and […]

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