Bad Girl, Good Business

Why Twitter Chat on Friday on April 1st? (No Foolin’!)

Reading Time: 2 minutes“I don’t get it!” I often hear when I speak to professionals about Twitter Boomers often have a tough time wrapping their heads — and fingers — around Twitter, which is a steady stream of 140 character messages with lots of hashtags (#) and, more recently, pictures and video (including live video via Periscope). I […]

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Pitch and Release: PR Basics in the Digital World

Reading Time: 3 minutesPublic relations and media pitching has changed.  That’s the understatement of the week. I often have conversations with clients and prospects about how they can get into the media. First, the media is not just newspapers and magazines and TV and radio. It’s websites and blogs and web TV talk shows, and online event listings, […]

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