Bad Girl, Good Business

No Reservations: 3 Days at the National Restaurant Show

Reading Time: 2 minutes“I’m going to the NRA Show,” I mentioned to colleagues. “I didn’t know you were into guns,” they replied. Despite the confusing acronym (NRA is the National Restaurant Association), the only shots that were fired this week were the ones in the Bar section of the show, as attendees sampled the latest liquor brands and […]

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Brand Mom: The 2017 Face of Motherhood

Reading Time: 3 minutesIn marketing, we often categorize consumers and buyers by persona. In life, we often label people based on their behaviors, fashion tastes, and quirks. When I was growing up, we had stay-at-home moms (the vast majority) and working moms (whose kids were often pitied by other mothers but envied by kids of stay-at-home moms — […]

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