Bad Girl, Good Business

Meet Mimi (Again)

Reading Time: 2 minutesWho is Mimi? Sports teams have had mascots for years. And brands have iconic characters like Charlie the Tuna and The Pillsbury Dough Boy. So, a few years ago (2016, I believe),  I invested in a mascot for theONswitch. Her name is Mimi (as in me-me) because, quite frankly, I don’t really like to showcase […]

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We’re Not Remote…We’re Abutting

Reading Time: 2 minutesWhen I Googled antonyms (a fancy way of saying opposites) for remote, abutting stood out as one of my faves. Others are “convenient,” “within reach,” and “familiar.” I think we need to redefine REMOTE as it applies to work. Just because my team and I are not within your physical reach doesn’t mean we’re any […]

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