Bad Girl, Good Business

Quality & Quantity: Should You Diversify?

Reading Time: 2 minutes Can quantity and quality co-exist? Yesterday, I posted about infobesity and infoxication — the over-consumption of data. We are living in a quantity world. People need to have a few jobs or specialties to make ends meet. Big brands need to diversify their product lines in order to grow, while trying hard not to jump the shark and […]

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In Character: Are you mis-cast at work?

Reading Time: 3 minutes I confess…I was watching “The Bachelor” on TV last night As a brand consultant and content developer (a fancy name for writer), I am amused and fascinated by the show’s casting. I imagine a group of people sitting around a table in Hollywood and saying things like, “She’d be perfect as the crazy one!” (The […]

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