Bad Girl, Good Business

Tales of Content Horror: How to Exorcise Your Content Marketing

Reading Time: 5 minutes Content marketing “ninjas” are the 2016 equivalent of social media “gurus” Writing a blog or two, posting on Instagram and Snap, and speaking at a conference seems to be the new M.B.A. of Content Marketing. One doesn’t need to have a track record of delivering ROI, or experience managing the sales funnel, or proper use of a […]

MORE >>

Hack Your Vocabulary: An English Lesson for 2016-2017 Business

Reading Time: 5 minutes What better way to start the back-to-school/back-to-work season? The new economy has given rise to a whole new language. Just when we thought we’d mastered the lexicon of the Internet, the next wave of terms has us flummoxed and confounded. So, I’m going to play “Miss Nancy” (not to be confused with Miss Crabtree or the […]

MORE >>